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Objective: Public Planning
EDUCATION
2011.09-2012.12
The Chinese University of Hong Kong
MA in Linguistics
2007.09-2011.07
Shanghai Jiao Tong University
BA in German Studies
GPA:86.7/100
2009.09-2010.02
University of Bonn
Management and Media
Exchange Student
Core Courses:
Management of German Enterprises, German Media, World English, Interpretation and Translation, German Economics and Trade etc.
WORK EXPERIENCE
2011.5-2011.8
TBWA GROUP CHINA (Global 4A’s Agency)
Planning Intern
•
Provided support to a team of creative and media planners, as well as assisted staff in collecting and analyzing data for various planning projects, e.g., Brand Innovation Workshop for Hisense Group
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Conducted face-to-face interviews and prepared planning reports and presentations, e.g., Consumer Preference Test of Pepsi’s Taglines and Consumer Behavior Survey of TV purchase in Shanghai
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Researched topics for clients like GE, i.e. Case Study of the 10 Most Successful Enterprise Weibos in China
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Researched topics for clients like GE, i.e. Case Study of the 10 Most Successful Enterprise Weibos in China
•
Coordinated and supported events or activities by senior planners and other functional departments
•
Handled basic office functions as needed, i.e. data entry, file management and meeting room reservation
•
Chinese-English Translation and proofreading
2011.3-2011.4
Hilton Worldwide Shanghai Regional Office
Marketing Intern
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Assisted staff in preparing “Stay Hilton Go everywhere” Advertising Campaign in Xujiahui Grand Gateway
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Represented Hilton Hotels & Resorts and introduced the 3D chalk art to both local and foreign visitors
•
Kept in contact with the local news media, i.e. Xinmin Evening News, Shanghai Morning Post, ICS etc.
EXTRACURRICULAR EXPERIENCE
2011.7-2011.8
14th FINA World Championships Shanghai 2011
Team Liaison Officer
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Worked as a liaison officer for German and Czech Delegations and provided comprehensive information and contact service to athletes, trainers and officials in German and English respectively
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Responsible for liaison and coordination between teams and FINA and the local Organizing Committee to ensure that the teams participation proceeds as smoothly as possible and the emerging issues in the tournament are either minimized or quickly resolved
2011.3
Global Entrepreneurship Shanghai 2011
Volunteer
•
Responsible for the registration process for the meeting participants and offered necessary instructions
2010.5-2010.6
German-Chinese-House at Shanghai World EXPO 2010
Ambassador Volunteer
•
Responsible for the registration process for the meeting participants and offered necessary instructions
2008.8-2009.2
German Club of Shanghai Jiao Tong University
Deputy Chairman
•
Worked as club leader and organized a series of events including Annual Christmas Party, in which German majors, fans, lecturers and deans in School of Foreign Language were all invited, German Film Night, and Special Talk on Study in Germany which received an enthusiastic response
SCHOLARSHIPS & HONORS
2011
Outstanding Volunteer of the 2011 Global Entrepreneurship Congress
2009
Academic Excellence Scholarship of Shanghai Jiao Tong University
(Awarded to Top 20% students.)
2009
Excellent Member of Youth League of Shanghai Jiao Tong University
(Awarded to Top 1% students.)
SKILLS & QUALIFICATIONS
German:
Test for German Majors-Level 8 (Good), DSH-German Language Proficiency Test for College Admission (Level 2)、Adept in German speaking, reading and writing
English:
CET-6 (582/710), Shanghai Intermediate-Level English Interpretation Accreditation、Fluent in English as a working language
IT:
Proficient in typing, Office Software, and Dreamweaver etc.
Art:
The National Painting Grade Examination (6 Grade Level in sketch)